Saturday, January 25, 2020

Key Reasons For Outsourcing Through Three Ethical Theories Business Essay

Key Reasons For Outsourcing Through Three Ethical Theories Business Essay When a company gets outsourced, the people who are culturally removed from the parent company have to transfer the knowledge to the new employees those who come to the board. Can these services meet quality expectations? In some cases it does not satisfy the full requirements. There may be a communication gap when you transfer your knowledge to the third party. It may be that have a lack of interest to train the third party people, but you are forced to do it. In this case, honesty in communication and doing the right duties bring attention to ethical issues. This is against the Freedom of Speech.   There are language and cultural barriers while communicating with the overseas workers. The overseas workers communicate with Americans in broken and incomprehensible English. As a result, the companies have to compromise on the quality of the product. Nowadays, because work outsourcing has peaked, overseas workers have good communication and are very talented. They can easily understand the situation and come up with good ideas, providing a high-quality and safe product. End users benefit from the outcome of the result. The utilitarian theory states outsourcing is good.   Companies outsource due to highly skilled, educated labor, with cheaper price in foreign countries. Sometimes foreign countries use cheap-quality, raw materials and less manual effort to finish the project for their profit. As an example, China often use lead paint in toys, resulting in a poor-quality product, in which both customers and the company suffer. Utilitarianism Theory Analysis: The services or projects which are outsourcing are the Intellectual Property of the company. The company has the right to protect their intellectual property. For that need company has to enforce proper planning strategy on what services should be outsourced and what services should not. If there will be lack of proper planning, then may be chances of Identity Theft and the company goes through loses. In opposite way, if there is a proper planning, then company can focus on core services and outsource the ancillary duties and at the end provides a good quality product to the users. All the users and company get benefited, no one get harm. In conclusion by providing proper training to the replacement employees, good communication to new employees, proper planning strategy of the company before outsourcing, then users get benefited and satisfied at the end with the quality and safety product. So according to Utilitarianism, outsourcing is good and no need to compromise the quality and safety of the product. Kantian Theory Analysis: If there is drop in quality and safety of the outsourced product, the community and the users are going to suffer. Company use overseas workers at cheaper rate to accomplish the goal, the quality of the product drops. Overseas workers use as a means to an end for the company benefit. Most of the previous workers who used to work before are getting laid off. Company treated them with disrespect. So outsourcing is not good. Social Contract Theory Analysis: Company has the right to give a good quality product to the community. If there is drop in quality, the rational begins are not get benefited to the maximum level. So according to social contract theory, outsourcing is not good, as it drops the quality. It affects the global economy. People in the developed countries like US and UK tend to blame outsourcing for their job losses, low paying jobs. But offshore outsourcing is an inevitable phenomenon that has many viable benefits to the world economy. Global outsourcing helps in creating newer international markets, promotes global citizenship, helps recognize global talent and in a larger sense helps in the development of economics of all the countries taking part in it. People are more worried about job loses rather than realizing new jobs are getting created. Outsourcing is an evolution that is revolutionizing our societies and laying the foundation for a better world economy. Utilitarianism Theory Analysis: Companies exploit the cheap labor of offshore countries and cut down on man power costs, reduce operational costs and capital expenditure. The overseas workers dont get greatest happiness but in the end, the global economy rises, all the people are getting benefited. So outsourcing is good. Kantian Theory Analysis: Though outsourcing increases the global economy, the companies exploit the workers and infrastructure facilities available in the third world countries and use as a means to an end. So outsourcing is not good. Social Contract Theory Analysis: All the rational begins are getting benefited through outsourcing as it increases the global economy. So for the world benefits, outsourcing is good. An employer outsources some work to escape taxes and regulations. By outsourcing certain tasks, the companies can save money based on taxes they pay in the offshore countries. Developed countries like America and Europe have more corporate tax rate than other countries. The U.S. tax code allows American based companies to get the tax exemptions for that percentage of tax already paid to foreign countries, which is very less compared to U.S. Some companies even move some tasks to the small offshore island, such as Caymans, where they can create tax-free account and avoid paying taxes. The company uses the materials and resources of the foreign country and that helps in building small local companies and foreign country generate more tax revenues from those small local companies. In overall the outsourced company end up with paying less tax or sometimes get the tax exemption to the foreign country, because it increases the economy of the foreign country and create more jobs in that country. The U.S. companies only give tax based on their operation ac count income in U.S. Utilitarianism Theory Analysis: According to Utilitarian point of view, the companies move certain tasks to the offshore countries for tax benefits. They help other foreign countries to grow and create jobs there and also give tax to the countries based on the profit in those countries. The tax rate at foreign country is very low compared to the parent country. The parent country gets less tax revenue where as the foreign countries and the company both are getting benefited with this. So outsourcing is good. Kantian Theory Analysis: The companies create more jobs in the overseas for tax incentives. They do not invest money in their country and do not create jobs for their society. According to Kant, this is morally wrong, the companies has some responsibilities for the country. They cheat to the country and give less tax based on profit in the parent country, not the profit through overseas. Social Contract Theory Analysis: The outsourced companies give lower foreign tax rate to the foreign countries as compared to U.S. and deduct those foreign taxes on their American tax return. The outsourced company creates jobs overseas and give tax based on profit earned in the overseas, as a result the overseas countries get financially benefited. As a moral rule, if all the U.S. based companies move their business overseas for their tax benefit, then economy of the U.S. will drop, it is not right. So outsourcing is not good. Honesty in communications is at the ethical core of trustworthiness. Another problem in outsourcing is transfer of knowledge. How honestly the parent employees who are culturally removed from the company, will transfer the knowledge to the foreign employees. The offshore countries have the responsibilities to give back the quality and safety product to the company; how much honesty will exist in this process, is a question? Honest in relationship between the developed country and the foreign country is a key constraint for better and successful business. Utilitarianism Theory Analysis: According to Utilitarianism Theory, if a work is done with honest, it will give satisfaction at the end. When two countries are working together with handshaking, one should have trust with another and they should do work with honesty. If that criterion meets, then both the countries get benefited. Outsourcing is good. Kantian Theory Analysis: An outsourced company gets profit with the help of other foreign countries; simultaneously foreign country also gets profit with the outsourced work. Both should do work with honest and trust. If one country uses other as a means to an end for its benefit, then it is wrong. If there is honesty, outsourcing is good. Social Contract Theory Analysis: As a moral rule, honesty in communication required for better business and makes a better word. So in outsourcing, honesty is a key factor. Skilled and talent professionals work for other nation. Developed country like U.S. moves some tasks to foreign countries to utilize skilled and talented workers at lower rates compared to U.S. talented workers that will lead to an increase in productivity and save costs in a major way. Large number of engineers is graduating every year from India and China compared to U.S. As a result there is an oversupply of talented workers from overseas. But these foreign countries sometimes can not produce quality and challenging jobs for them at a good rate, where they get their satisfaction jobs from other developed country at a feasible rate. They leave their own countries because they are not absorbed by the economies of these developing countries and work for other nation. Outsourcing offers opportunities for talented individuals to stay at own country and work for the other country. Utilitarianism Theory Analysis: According to Utilitarianism Theory, if talented and skilled workers stay at own country and work for another country, the workers get satisfaction with their job as well as the economy of their own country gets better. At the end, even though workers drain brain for other nation, their  own nation also get benefited. Skilled workers work for other nation is good. Kantian Theory Analysis: Developed countries give jobs to talented and skilled workers overseas for their benefit in place of own talent workers. According to Kant, this is wrong because developed countries workers use as a means to an end. Social Contract Theory Analysis: Talent and skill workers get opportunities and build their career and company also gets benefited. It does not matter where these workers drain brain, but global economy increases. Restricted access to secured data for maintaining the privacy and confidentiality. Outsourced company should concentrate on core business and need specialized attention while moving some operations to the third party company. The core concern of outsourcing is to maintain the confidentiality, integrity, security and privacy of the company business. It is wise if outsourcing partner does not have adequate information security measures. As a practice of ethical rules and privacy policies of the organizations like non-disclosure of trade secrets and non-disclosure contracts with staff, third party service providers and visitors should sign the disclaimer contract. So the outsourcer feels safe to do the business with a partner who is miles away. Everyone has right to protect his intellectual property. Privacy is a prudential right. From the point of view of rule utilitarianism, social contract theory and Kantianism, it is necessary to maintain some privacy and confidentiality information to the third party company. It increases the productivity of the services. By employing more numbers of skilled and talented manpower at lower cost, company boost up their productivity. Companies produce better product at low price which increases the demand for the product and also increases revenue of consumers. In order to produce more products, workers must be hired, that results in more job creations. Companies operate on an around the clock, 24/7 production cycle, provides customer service 24 hours; which further adding productivity. By outsourcing it is possible for projects to be shuttled between multiple sites, allowing around the clock and get the tasks done in time. For an example, a team in Palo Alto spends its day to find bugs in a piece of software, then hand the bug reports to Bangalore team of India that spends its day fixing the bugs. Outsource results into better customer satisfaction and increased profitability. If we see in other way, infrastructure in less developed countries can make business more difficult, which hampers the productiv ity. Utilitarianism Theory Analysis: According to Utilitarianism, the customer gets good product in less price, which enhances the total happiness of the customer. It also creates new jobs. So outsourcing increases the productivity. Kantian Theory Analysis: By employing skilled manpower at lower cost, the company boosts up productivity which is morally wrong according to Kantianism theory, because the company uses skilled manpower as means to an end. Social Contract Theory Analysis: Outsourcing process increases the productivity of the company and also provides customer satisfaction. According to social contract theory, outsourcing is good. Conditions when the outsourced get outsourced: Outsourcing Company outsources jobs to offshore countries to get the product at a much reduced cost. To get maximum revenue benefit, offshore countries outsource some of their job areas to third offshore country to reduce their operating costs. The outsourced jobs in the offshore countries get outsourced to another offshore country because of reducing the cost of infra structure, cost of raw materials, and cost of labor. Most of the times offshore country keeps the core functionality of the outsourced jobs and outsources their non-core jobs to third offshore country for the utilization of available skilled labors. Also the offshore country outsources their jobs to get the benefit out of lower corporate tax rate of 3rd offshore country. Sometimes Supply of demands can be a factor to get the jobs outsourced from one offshore country to another offshore country. For example, developed country like America outsources mostly IT jobs to India to get a better quality product at a lower pric e. India outsources certain tasks like software testing, software documentation of those IT services to other offshore country like Philippines and other south Asian countries to get the tasks complete within very low labor cost. Sometimes Indian corporations outsource job to developing nations to meet the need for workers who speak the varieties of languages that global clients demand. Utilitarianism Theory Analysis: The business of the company spread globally. Three countries get benefited and also skilled and talented workers get good job. Sometimes own country skilled workers do not get job, this is a negative consequences. Managing the tasks is difficult as it spread to country to country. The confidential information are less secure, this gives negative impact. Total benefits is more than total harms. So outsourced get outsourced is a good phenomenon. Kantian Theory Analysis: The developed country like America outsources job to developing country like India for their benefit. Similarly, India outsources some task to a third developing country like the Philippines. According to Kantian theory, America uses India as a means to an end. India uses the Philippines as a means to an end. This is not a good idea. Social Contract Theory Analysis: The businesses of the company get distributed around the world. The Higher quality product is sold at the best possible price due to competition among possible providers of the same product. This is beneficial for the society. Poorer countries gain employment, creating jobs around the world reduces unrest and leads to more stability. For everyones mutual benefit, outsourced get outsource is good. Conclusion: Outsourcing has tremendous impact on economic growth, national security, balancing between Jobs vs. the workforce. These impacts are both positive and negative. When the business owners and BPO consultants move jobs overseas, they claim that their actions have a clear net positive. In contrast certain group of people and the community of outsourced country are adversely affected by outsourcing. It is very difficult to determine who are the ones affected by outsourcing. The jobs as well as the capital resource are transferred from developed to developing countries. As a result unemployment rate increases in the parent country and in most cases the qualified skilled labors in their own domestic land are forced out of jobs. Also people in their own domestic land are losing interest in education because of lack of skilled jobs originating in their own country. Based on various arguments and discussions from different sources, outsourcing also enhances the global economy of the domestic country and creates new jobs in the country. If we consider each key reasons of outsourcing through ethical theories, some key reasons have more moral value than the others. So it is very hard to decide whether outsourcing is good or bad.

Friday, January 17, 2020

About Martin Luther

Martin Luther I Have a Dream From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the Martin Luther King Jr. speech. For other uses, see I Have a Dream (disambiguation). Martin Luther King, Jr. delivering â€Å"I Have a Dream† at the 1963 Washington D. C. Civil Rights March. | â€Å"I Have a Dream†Menu0:0030-second sample from â€Å"I Have a Dream† speech by Martin Luther King, Jr. | Problems listening to this file? See media help. | â€Å"I Have a Dream† is a public speech by American activist Martin Luther King, Jr.It was delivered by King on the afternoon of Wednesday, August 28, 1963, in which he called for an end to racism in the United States. The speech, delivered to over 250,000 civil rights supporters from the steps of the Lincoln Memorial during the March on Washington for Jobs and Freedom, was a defining moment of the American Civil Rights Movement. [1] Beginning with a reference to the Emancipation Proclamatio n, which freed millions of slaves in 1863,[2] King examines that â€Å"one hundred years later, the Negro still is not free. [3] At the end of the speech, King departed from his prepared text for a partly improvised peroration on the theme of â€Å"I have a dream†, possibly prompted by Mahalia Jackson's cry, â€Å"Tell them about the dream, Martin! â€Å"[4] In this part of the speech, which most excited the listeners and has now become the most famous, King described dreams of freedom and equality arising from a land of slavery and hatred. [5] The speech was ranked the top American speech of the 20th century by a 1999 poll of scholars of public address. [6] Contents * 1 Background * 1. Speech title and the writing process * 2 The speech * 2. 1 Similarities and allusions * 3 Responses * 4 Legacy * 5 Copyright dispute * 6 References * 7 External links| Background View from the Lincoln Memorial toward the Washington Monument on August 28, 1963 The location on the steps of th e Lincoln Memorial from which King delivered the speech is commemorated with this inscription. The March on Washington for Jobs and Freedom was partly intended to demonstrate mass support for the civil rights legislation proposed by President Kennedy in June.King and other leaders therefore agreed to keep their speeches calm, and to avoid provoking the civil disobedience which had become the hallmark of the civil rights movement. King originally designed his speech as a homage to Abraham Lincoln's Gettysburg Address, timed to correspond with the 100-year centennial of the Emancipation Proclamation[5] Speech title and the writing process King had been preaching about dreams since 1960, when he gave a speech to the National Association for the Advancement of Colored People (NAACP) called â€Å"The Negro and the American Dream†.This speech discusses the gap between the American dream and the American lived reality, saying that overt white supremacists have violated the dream, bu t also that â€Å"our federal government has also scarred the dream through its apathy and hypocricy, its betrayal of the cause of justice†. King suggests that â€Å"It may well be that the Negro is God’s instrument to save the soul of America. â€Å"[7][8] He had also delivered a â€Å"dream† speech in Detroit, in June 1963, when he marched on Woodward Avenue with Walter Reuther and the Reverend C. L. Franklin, and had rehearsed other parts. 9] The March on Washington Speech, known as â€Å"I Have a Dream Speech†, has been shown to have had several versions, written at several different times. [10] It has no single version draft, but is an amalgamation of several drafts, and was originally called â€Å"Normalcy, Never Again. † Little of this, and another â€Å"Normalcy Speech,† ends up in the final draft. A draft of â€Å"Normalcy, Never Again† is housed in the Morehouse College Martin Luther King, Jr. Collection of Robert W. Woodr uff Library of the Atlanta University Center and Morehouse College. [11] Our focus on â€Å"I have a dream,† comes through the speech's delivery.Toward the end of its delivery, noted African American gospel singer Mahalia Jackson shouted to Dr. King from the crowd, â€Å"Tell them about the dream, Martin. â€Å"[12] Dr. King stopped delivering his prepared speech and started â€Å"preaching†, punctuating his points with â€Å"I have a dream. † The speech was drafted with the assistance of Stanley Levison and Clarence Benjamin Jones[13] in Riverdale, New York City. Jones has said that â€Å"the logistical preparations for the march were so burdensome that the speech was not a priority for us† and that â€Å"on the evening of Tuesday, Aug. 7, [12 hours before the March] Martin still didn't know what he was going to say†. [14] Leading up to the speech's rendition at the Great March on Washington, King had delivered its â€Å"I have a dream† r efrains in his speech before 25,000 people in Detroit's Cobo Hall immediately after the 125,000-strong Great Walk to Freedom in Detroit, June 23, 1963. [15][16] After the Washington, D. C. March, a recording of King's Cobo Hall speech was released by Detroit's Gordy records as an LP entitled â€Å"The Great March To Freedom. â€Å"[17] The speechWidely hailed as a masterpiece of rhetoric, King's speech invokes the Declaration of Independence, the Emancipation Proclamation, and the United States Constitution. Early in his speech, King alludes to Abraham Lincoln's Gettysburg Address by saying â€Å"Five score years ago†¦ † King says in reference to the abolition of slavery articulated in the Emancipation Proclamation, â€Å"It came as a joyous daybreak to end the long night of their captivity. † Anaphora, the repetition of a phrase at the beginning of sentences, is a rhetorical tool employed throughout the speech.An example of anaphora is found early as King urges his audience to seize the moment: â€Å"Now is the time†¦ † is repeated four times in the sixth paragraph. The most widely cited example of anaphora is found in the often quoted phrase â€Å"I have a dream†¦ † which is repeated eight times as King paints a picture of an integrated and unified America for his audience. Other occasions when King used anaphora include â€Å"One hundred years later,† â€Å"We can never be satisfied,† â€Å"With this faith,† â€Å"Let freedom ring,† and â€Å"free at last. King was the sixteenth out of eighteen people to speak that day, according to the official program. 18] According to U. S. Representative John Lewis, who also spoke that day as the president of the Student Nonviolent Coordinating Committee, â€Å"Dr. King had the power, the ability, and the capacity to transform those steps on the Lincoln Memorial into a monumental area that will forever be recognized. By speaking the way he did, h e educated, he inspired, he informed not just the people there, but people throughout America and unborn generations. â€Å"[19] The ideas in the speech reflect King's social experiences of the mistreatment of blacks.The speech draws upon appeals to America's myths as a nation founded to provide freedom and justice to all people, and then reinforces and transcends those secular mythologies by placing them within a spiritual context by arguing that racial justice is also in accord with God's will. Thus, the rhetoric of the speech provides redemption to America for its racial sins. [20] King describes the promises made by America as a â€Å"promissory note† on which America has defaulted. He says that â€Å"America has given the Negro people a bad check†, but that â€Å"we've come to cash this check† by marching in Washington, D. C.King's speech includes the line â€Å"I have a dream, that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. I have a dream today! â€Å"[21] Similarities and allusions Further information: Martin Luther King, Jr. authorship issues King's speech uses words and ideas from his own speeches and other texts. He had spoken about dreams, quoted from â€Å"My Country ‘Tis of Thee†, and of course referred extensively to the Bible, for years. The idea of constitutional rights as an â€Å"unfulfilled promise† was suggested by Clarence Jones. 7] The closing passage from King's speech partially resembles Archibald Carey, Jr. ‘s address to the 1952 Republican National Convention: both speeches end with a recitation of the first verse of Samuel Francis Smith's popular patriotic hymn â€Å"America† (My Country ’Tis of Thee), and the speeches share the name of one of several mountains from which both exhort â€Å"let freedom ring†. [7] King also is said to have built on Prathia Hall 's speech at the site of a burned-down church in Terrell County, Georgia in September 1962, in which she used the repeated phrase â€Å"I have a dream†. 22] It also alludes to Psalm 30:5[23] in the second stanza of the speech. King also quotes from Isaiah 40:4-5—†I have a dream that every valley shall be exalted†¦ â€Å"[24] Additionally, King alludes to the opening lines of Shakespeare's â€Å"Richard III† when he remarks, â€Å"this sweltering summer of the Negro's legitimate discontent will not pass until there is an invigorating autumn†¦ † Responses The speech was lauded in the days after the event, and was widely considered the high point of the March by contemporary observers. [25] James Reston, writing for the New York Times, said that â€Å"Dr.King touched all the themes of the day, only better than anybody else. He was full of the symbolism of Lincoln and Gandhi, and the cadences of the Bible. He was both militant and sad, and h e sent the crowd away feeling that the long journey had been worthwhile. †[7] Reston also noted that the event â€Å"was better covered by television and the press than any event here since President Kennedy's inauguration,† and opined that â€Å"it will be a long time before [Washington] forgets the melodious and melancholy voice of the Rev. Dr. Martin Luther King Jr. crying out his dreams to the multitude. [26] An article in the Boston Globe by Mary McGrory reported that King's speech â€Å"caught the mood† and â€Å"moved the crowd† of the day â€Å"as no other† speaker in the event. [27] Marquis Childs of The Washington Post wrote that King's speech â€Å"rose above mere oratory†. [28] An article in the Los Angeles Times commented that the â€Å"matchless eloquence† displayed by King, â€Å"a supreme orator† of â€Å"a type so rare as almost to be forgotten in our age,† put to shame the advocates of segregation by in spiring the â€Å"conscience of America† with the justice of the civil-rights cause. 29] The Federal Bureau of Investigation (FBI) also noticed the speech, which provoked them to expand their COINTELPRO operation against the SCLC, and to target King specifically as a major enemy of the United States. [30] Two days after King delivered â€Å"I Have a Dream†, Agent William C. Sullivan, the head of COINTELPRO, wrote a memo about King's growing influence: In the light of King's powerful demagogic speech yesterday he stands head and shoulders above all other Negro leaders put together when it comes to influencing great masses of Negroes.We must mark him now, if we have not done so before, as the most dangerous Negro of the future in this Nation from the standpoint of communism, the Negro and national security. [31] The speech was a success for the Kennedy administration and for the liberal civil rights coalition that had planned the March on Washington. Some of the more rad ical Black leaders who were present condemned the speech (along with the rest of the march) as too compromising.Malcolm X later wrote in his Autobiography: â€Å"Who ever heard of angry revolutionaries swinging their bare feet together with their oppressor in lily pad pools, with gospels and guitars and ‘I have a dream' speeches? â€Å"[5] Legacy The March on Washington put pressure on the Kennedy administration to advance civil rights legislation in Congress. [32] The diaries of Arthur M. Schlesinger, Jr. , published posthumously in 2007, suggest that President Kennedy was concerned that if the march failed to attract large numbers of demonstrators, it might undermine his civil rights efforts.In the wake of the speech and march, King was named Man of the Year by TIME magazine for 1963, and in 1964, he was the youngest person ever awarded the Nobel Peace Prize. [33][3] In 2002, the Library of Congress honored the speech by adding it to the United States National Recording Re gistry. [34] In 2003, the National Park Service dedicated an inscribed marble pedestal to commemorate the location of King's speech at the Lincoln Memorial. [35] Copyright dispute Because King's speech was broadcast to a large radio and television audience, there was controversy about the copyright status of the speech.If the performance of the speech constituted â€Å"general publication†, it would have entered the public domain due to King's failure to register the speech with the Registrar of Copyrights. If the performance only constituted â€Å"limited publication†, however, King retained common law copyright. This led to a lawsuit, Estate of Martin Luther King, Jr. , Inc. v. CBS, Inc. , which established that the King estate does hold copyright over the speech and had standing to sue; the parties then settled.Unlicensed use of the speech or a part of it can still be lawful in some circumstances, especially in jurisdictions under doctrines such as fair use or fair dealing. Under the applicable copyright laws, the speech will remain under copyright in the United States until 70 years after King's death, thus until 2038. â€Å"Martin Luther King† and â€Å"MLK† redirect here. For other uses, see Martin Luther King (disambiguation) and MLK (disambiguation). Martin Luther King, Jr. | King in 1964| Born| Michael King, Jr. January 15, 1929 Atlanta, Georgia, U. S. | Died| April 4, 1968 (aged  39)Memphis, Tennessee, U. S. | Monuments| Martin Luther King, Jr. Memorial| Nationality| American| Alma mater| Morehouse College (B. A. ) Crozer Theological Seminary (B. D. ) Boston University (Ph. D. )| Organization| Southern Christian Leadership Conference (SCLC)| Influenced  by| Jesus Christ, Abraham Lincoln, Reinhold Niebuhr, Mohandas Karamchand Gandhi, Bayard Rustin, Howard Thurman, Paul Tillich, Leo Tolstoy| Political movement| African-American Civil Rights Movement, Peace movement| Religion| Baptist (Progressive National Baptist Convent ion)| Spouse(s)| Coretta Scott King (1953–1968)|Children| Yolanda Denise-King (1955–2007) Martin Luther King III (b. 1957) Dexter Scott King (b. 1961) Bernice Albertine King (b. 1963)| Parents| Martin Luther King, Sr. Alberta Williams King| Awards| Nobel Peace Prize (1964), Presidential Medal of Freedom (1977, posthumous), Congressional Gold Medal (2004, posthumous)| Signature| | Martin Luther King, Jr. (January 15, 1929  Ã¢â‚¬â€œÃ‚  April 4, 1968) was an American clergyman, activist, and leader in the African-American Civil Rights Movement. He is best known for his role in the advancement of civil rights using nonviolent civil disobedience.King has become a national icon in the history of American progressivism. [1] A Baptist minister, King became a civil rights activist early in his career. He led the 1955 Montgomery Bus Boycott and helped found the Southern Christian Leadership Conference (SCLC) in 1957, serving as its first president. With the SCLC, King led an u nsuccessful struggle against segregation in Albany, Georgia in 1962, and organized nonviolent protests in Birmingham, Alabama that attracted national attention following television news coverage of the brutal police response.King also helped to organize the 1963 March on Washington, where he delivered his â€Å"I Have a Dream† speech. There, he established his reputation as one of the greatest orators in American history. He also established his reputation as a radical, and became an object of the Federal Bureau of Investigation's COINTELPRO for the rest of his life. FBI agents investigated him for possible communist ties, recorded his extramarital liaisons and reported on them to government officials, and on one occasion, mailed King a threatening anonymous letter that he interpreted as an attempt to make him commit suicide.On October 14, 1964, King received the Nobel Peace Prize for combating racial inequality through nonviolence. In 1965, he and the SCLC helped to organize the Selma to Montgomery marches and the following year, he took the movement north to Chicago. In the final years of his life, King expanded his focus to include poverty and the Vietnam War, alienating many of his liberal allies with a 1967 speech titled â€Å"Beyond Vietnam†. King was planning a national occupation of Washington, D. C. , called the Poor People's Campaign. King was assassinated on April 4, 1968, in Memphis, Tennessee. His death was followed by riots in many U.S. cities. Allegations that James Earl Ray, the man convicted of killing King, had been framed or acted in concert with government agents persisted for decades after the shooting, and the jury of a 1999 civil trial found Loyd Jowers to be complicit in a conspiracy against King. King was posthumously awarded the Presidential Medal of Freedom and the Congressional Gold Medal. Martin Luther King, Jr. Day was established as a U. S. federal holiday in 1986. Hundreds of streets in the U. S. have been renamed in his honor. A memorial statue on the National Mall was opened to the public in 2011.

Wednesday, January 1, 2020

Animal Behavior - 2140 Words

Animal Behavior Table of Contents Animal Behavior 3 Introduction 3 Stress in Animal 3 Consequences of Stress 5 Fear and Measurement of Fear of Humans 6 Effects of human handling on animals 7 References 10 Introduction Animal behavior and welfare is very complex and not easy to measure. There are many contingencies that make measuring animal welfare difficult. First, the animals cannot verbally explain to humans what they would like. Second, each animal could have its own preferences concerning animal welfare. Third, there may be a limitation in our total knowledge of animal cognition, meaning that currently many scientists believe that animals have a very basic repertoire of feelings or emotions. Perhaps in the future, scientists will discover that animals are capable of experiencing or demonstrating more emotions than currently known. If this were to happen, the science of animal welfare could change dramatically (Barnett and Hemsworth, 2003). The current essay is a report on animal behavior. For the purpose of this assignment the author observed pigs in the neighborhood and for two days one hour in each day and had discussion with the supervisor. The assignment focuses on the element of fear and stress in pigs and how it impacts them. Stress in Animal Moberg (1985) noted that the animal has biological and physiological reactions to-stress. When there is an external threat to the animal, the central nervous system (CNS) assesses the challengeShow MoreRelatedAnimal Behavior : Animals And Animals1617 Words   |  7 PagesPeople have always been considered the epitome of sociality, among other behaviors, that separate them from animals. However, with recent research, these set of characteristics have now been widened to include animals as well. Animals are no longer considered totally mindless beings that act the way they do because they have been made that way and will continue to live within those defined behaviors. For instance, dogs were considered mindless as they seemed to have no will except to follow whatRead MoreAnimal behavior1887 Words   |  8 PagesInformational Interview Donna K. Lane Animal Behaviorist Psych3210 Summer, 2014 HYPERLINK mailtoDlane21@capellauniversity.edu Dlane21@capellauniversity.edu Dr. Celeste Hill Introduction When I started my courses in the field of Psychology, I had no idea how much it went side by side with the field of employment I hope to obtain in the future. Animals and Psychology have always been my two favorite studies. I didnt realize until after doing research and an informational interview, just how muchRead MoreLife of Pi Animal Behavior Essay2748 Words   |  11 Pagesmakes multiple references to animal behavior. Through this project we have researched each of the four animals: the zebra, Orangutan, Hyena, and the Tiger on their lifestyles and behavior. In order to write this book Yann Martel explained that he had to do a lot of research on zoo biology and animal psychology. In addition he spent 6 months doing research in India, where he visited every single zoo he could find in southern India. We will analyze the description of the animals in the book, to show youRead MoreInvestigating The Behavior Of Animals1473 Words   |  6 PagesInvestigating the be havior of animals is essential to understanding the implications for why an animal may do things the way they do. It helps shine some light on a subject that is not heavily researched and give us a better understanding of the feeding behavior, reproductive patterns, seasonal movement and communication between other animals. As boring or bland as animal observation may be it gives us an increased outlook on the many reasons for an animal’s demeanor. I got the opportunity to observeRead MoreAnimals Exhibit Moral Behavior?1467 Words   |  6 PagesAnimals exhibit moral behavior. However, is it out of remorse, for example, or is it because of their owners’ display of disappointment (anthromorphism) – no answer is as definite as it seems (Horowitz and Bekoff; Rosenstand). Even when some animal researchers, such as primatologists, seem convinced that some primates (such as chimpanzees, elephants) share empathic capacity (that is, manifest understanding of others†™ pain and joy), research evidences are neither generalizable to the whole of animalRead MoreApplication of Animal Behavior in Human Psychology549 Words   |  2 PagesApplication of animal behavior to human psychology The study of psychology requires an understanding the nature and dynamics of human behavior and how it interacts with its external environment. One might think that because psychology is the study of human behavior and thought, it would then be not surprising that study of animal behavior (other than human) would entail a different field of study a field of study mutually exclusive from human psychology. However, developments in the study of humanRead MoreExamples Of Determining Animal Behavior And Abundance In The Wild1002 Words   |  5 PagesDetermining animal behavior and abundance in the wild can be difficult and methods between researchers will vary. In many cases, different causes for preferences are found for similar groups due to the variety of methods. This is important because most models of animal abundance are based on previous findings on abundance and factors affecting area preference. With vulnerable animals these models are used to determine how to protect certain species by protecting particular areas. Therefore, trulyRead MoreEssay on Animal Behavior: Mimicry Lab Report2083 Words   |  9 Pages Dana Dipinto April 11,2012 Animal Behavior Mimicry Lab Report Taste Aversion Learning by Birds in Colchester, Vermont on the Saint Michael’s College Campus: A Study of Batesian Mimicry Abstract This study’s purpose was to learn and investigate the different aspects of Batesian mimicry, learn bird species common to the area, their different foraging behaviors, and investigate if a modification to their foraging behaviors can be implemented through learning. We will alsoRead MoreAnimal Behavior And Ethics : City College Of New York Essay728 Words   |  3 Pages Gerard Chan Canis Lupus Familiaris April 28, 2015 Professor Crain Animal Behavior and Ethics City College of New York Canis lupus familiaris, also known as man’s best friend. Man’s best friend has been around for many years. The dog, Canis familiaris, is a direct descendent of the gray wolf, Canis lupus: In other words, dogs as we know them are domesticated wolves. Not only their behavior changed; domestic dogs are different in form from wolves, mainly smaller and with shorter muzzlesRead MoreThe Relationship Between Animals And Their Behavior Fits With Labeling Theory2087 Words   |  9 Pagesrelations of the theory to the main character Nick and how his behavior fits with labeling theory. In addressing the movie Zootopia, something of great importance in relation to the movie to take into consideration is the relationship between animals. Something which used to be a problem between all animals until they all found a way to coexist peacefully. To illuminate to what, exactly, is the predator and prey relationship between the animals. However, it is made obvious throughout the movie that there

Tuesday, December 24, 2019

Rhetorical Devices - 3007 Words

Rhetorical Devices Style is part of classical rhetoric and a number of rhetorical devices are worth considering in any analysis of style. For the analysis of literature a knowledge of rhetorical devices is indispensable, since there is often a considerable density of rhetorical figures and tropes which are important generators and qualifiers of meaning and effect. This is particularly the case in poetry. Especially the analysis of the use of imagery is important for any kind of literary text. (For further details see Analysing a Metaphor and Symbol). Figures of speech in classical rhetoric were defined as â€Å"a form of speech artfully varied from common usage† (Quintilian, Inst. Orat. IX.i.2). The forms of figurative languages are divided†¦show more content†¦| | |[...] How they clang, and clash and roar! (Poe, The Bells) | Schemes: Word-level |anadiplosis / reduplicatio |(Greek for â€Å"doubling back†) the word or phrase that concludes one line or clause is repeated at the| | |beginning of the next | | |A wreathed garland of deserved praise, | | |Of praise deserved, unto thee I give, | | |I give to thee, who knowest all my ways, | | |My crooked winding ways, wherin I live. (Herbert, A Wreath) | | |[...] if you have a lot of things you cannot move about a lot, [...] furniture requires dusting, | | |dusters require servants, servants require insurance stamps [...]. (E.M. Forster, My Wood) | |anaphora |a word or phrase is repeated at theShow MoreRelatedBarbara Jordan Rhetorical Devices729 Words   |  3 PagesRhetorical strategies are a great way for an author to get their tone and what they want to share to their reader. In Barbara Jordan’s Becoming Educated she uses rhetorical strategies to do just that. Jordan uses repetition and diction to increase her effectiveness of her message. She does so that the reader can also relate to what she is going through. By using repletion and diction she weaves these rhetorical devices throughout her experience to increase its effectiveness to convey her voice andRead MoreRhetorical Devices Of `` We Wear The Mask `` And `` Harlem ``885 Words   |  4 PagesIn literature, rhetorical devices are primarily used to convey a particular feeling or action to the reader. Through the use of rhetorical devices such as imagery, description, and metaphorical allusion, the author gives the reader the ability to connec t with the text on a more intimate level that otherwise would not have been achieved without the use of them. Subsequently, Harlem Renaissance writers such as Paul Lawrence Dunbar and Langston Hughes employed the rhetorical devices of imagery, descriptionRead MoreInvestigation Into the Language and Rhetorical Devices Used in Political Speeches2738 Words   |  11 Pagespronouns, metaphors and rhetorical questions as well as comparing the study to other language and power theories. Alan Finlayson of East Anglia University, theorized on the language used in political speeches and the use of rhetoric is a strong constant throughout. His research has bought up strong pointers also found in my data so I aim to explore his research among other theorists in comparison with my findings. QUESTION: Do the party leaders use rhetorical devices in similar ways and forRead MoreEffectiveness of the Rhetorical Devices Used in the Manjeet Kripalani and Cindy Kimbbe Articles1148 Words   |  5 PagesIn this assignment there will be an analysis of the effectiveness of the rhetorical devices used in two of the articles in the assignment. First, I will address two of the rhetorical devices that were presented in â€Å"Ban Outsourcing? Bad Idea† by Manjeet Kripalani. Second, I will review the rhetorical devices that were presented in the article â€Å"Outsourcing: the good, the bad and the inevitable†, by Cindy Kibbe. The articles are both strong in opinion and detail with persuasive arguments; the analysisRead MoreThe Glass Castle By Jeannette Walls1685 Words   |  7 Pagesher parents are in the street looking through garbage cans for food. Jeannette Walls’s approach to life is astounding, and the way she tells her story with such emotion but at the same time so me parts are relatable to many others. Walls uses many rhetorical techniques in her writing that absorbs the reader not only to enjoy her book but also to empathize for her. This is one of the most effective books that I have read in a long time. When I first began this novel I felt such compassion for the WallsRead MoreThe Company Man Analysis Essay895 Words   |  4 Pageseight or nine at night, making himself a true workaholic. Using his life story before he died Goodman is able to convey her liking toward Phil but her dislike of what the business world has turned him into. Not only does Goodman use a number of rhetorical devices but she also uses Phil’s past as well as the people who were once in Phil’s life to get her message across to her reader. Ellen Goodman sarcastically creates the obituary of a man who dedicated his life to his job and the company he worked forRead MoreThe Effects Of Facebook On Family Gathering1932 Words   |  8 PagesFacebook is not limited to any group and all people write on Facebook for their friends to read. The purpose of this genre is to inform friends quickly about events without needing to be formal. With Facebook being a form of social media almost any rhetorical device can be used. However, the most common include things like picture and tags. The danger that is associated with this genre is that it’s public and that everyone can see what is said and there is little to no privacy. Tweet Nothing better thanRead MoreAriely Rhetorical Devices825 Words   |  4 Pagessuch as the inequality of wealth. Ariely persuades his listeners through his use of rhetorical devices such as visual aids, appeals, and his interaction with the audience. In this paper, I plan to focus each paragraph on how each element is a useful contribution to his argument. Throughout his entire speech, almost every other minute, Ariely is constantly interacting with his audience through his use of rhetorical questions because he wants his audience to think about what he is asking and he wantsRead MoreRhetorical Devices In Scrooge1213 Words   |  5 Pagesmany ways. However, he was hardest to convince in giving away some of his vast quantities of wealth. When illustrating the features of Scrooge’s face as ’pointed noise, shrivelled cheek...grating voice’, Dickens forms it in a long sentence. This device slows down the pace of a previously quick tempered extract. It puts emphasis on every description made so that the reader can create a very detailed image in their head. In this long sentence there is also a glimpse of colour imagery, such as ‘eyesRead MoreRhetorical Devices In Genesis1980 Words   |  8 Pagesbring reconciliation from Abram. In a way, Genesis shows the struggle from paradise to pandemonium to plan in Primeval history. The verses point out that sin is just getting worse. Specifically, the author of Genesis one through eleven uses rhetorical devices to evaluate the snowball effect of sin leading to the need for Gods intervention. In Genesis one, readers see that creation is closest to God’s heart. Genesis one, two, and three consists of two different creation accounts. Throughout these

Sunday, December 15, 2019

Weight Loss Intervention Programs Health And Social Care Essay Free Essays

Outline: This is a 5 page project- APA format, discoursing weight loss intercession plans for rural African American adult females. The plan assess rural African American adult females of age group 45- 60 with an purpose of developing and implementing weight loss care preparation plan for the group. It so develops, implements and evaluates the plan. We will write a custom essay sample on Weight Loss Intervention Programs Health And Social Care Essay or any similar topic only for you Order Now The paper relies on 4 beginnings. Weight Loss Maintenance Training Program for Rural African American Women Aged 45-60 Rationale of the Undertaking Rural African American adult females are disproportionally affected by fleshiness and are at hazard of many diseases that are accelerated by fleshiness. Weight loss and care is the cardinal solution to this job ( Flegal, Carroll, Ogden and Johnson, 2000 ) . Surveies have shown that despite the fact that 70 % of African American adult females want to lose weight, merely 50 % are actively seeking to lose weight and that African American adult females practically lose less weight than other cultural groups ( Mack, Anderson, Galuska, Zablotsky, Holtzman and Ahluwalia, 2000 ) .Studies have farther shown that such adult females engage in weight loss methods for shorter periods of clip. ( Ard, Rosati and Oddone, 2000 ) observes that there is great demand to increase apprehension of weight loss care among African American adult females, usage evocation process from the theory of planned behaviour to specify the concepts of attitude, subjective norms and sensed behaviour control sing weight l oss and care, and develop relevant questionnaire that can be used to research weight loss and care, peculiarly for rural African American adult females aged 40- 60 Importance of Weight Loss Maintenance for Rural African- American Women Care of weight loss among rural African Americans is of import because organic structure weight is a factor in etiology and direction of many diseases for which fleshiness and corpulence are lending factors such as diabetes and its complications. Weight decrease contributes to reduced insulin opposition, a decrease in impaired glucose tolerance and accordingly a better direction of diabetic complications ( Anderson, et Al, 1997 ) . Anderson, et Al ( 1997 ) further indicates that surveies measuring organic structure form, size and organic structure satisfaction have shown that rural African American adult females prefer larger organic structures than those preferred by white adult females and besides, rural African American adult females have significantly big organic structures than their white opposite numbers. In these surveies, African- American adult females thought of their big organic structure sizes to be more attractive to the opposite sex and healthier than age matched white adult females. It is clear from these surveies that African- American adult females had more positive perceptual experiences of their big organic structures and were less likely to lose and keep weight loss because they considered dieting patterns as harmful patterns related to binge-eating syndrome and anorexia. Lieberman et Al, ( 2003 ) clearly shows that aged rural African American adult females were 0.6 times every bit likely to experience guilty after gorging, 0.4 seasonably as likely to diet and 2.5 times every bit likely to be satisfied with their weight and 2.7 times every bit likely to see themselves attractive. In a big sample of aged adult females, 40 % of corpulence and corpulent African – American adult females were aged 25- 64 and they considered themselves to be really attractive or attractive. It has besides been established that African American adult females who are overweight selected a desirable organic structure size that is significantly smaller than they perceived their current size to be ( Anderson, et Al, 1997 ) . Based on these surveies, it is of import for fleshiness intervention plans to see cognitive facet and organic structure image perceptual experiences in their design of effectual weight loss and weight loss care intercessions. This forms the footing of this plan. Undertaking Plan This undertaking is designed to make consciousness of weight loss care to rural African – American adult females. The plan marks adult females of ages 40-60 and will be implemented throughout different selected local community centres in two Florida rural communities to guarantee that a broad population is covered. The plan will be implemented by societal wellness workers, who will develop selected 20 African- American adult females from each of the two Florida rural communities chosen on importance of weight loss care utilizing elicitation process from the theory of planned behaviour to specify the concepts of attitude, subjective norms and sensed behaviour control sing weight loss and care, and develop relevant questionnaire that can be used to research weight loss and care, peculiarly for rural African American adult females. The trained adult females will so develop other African- American adult females of ages 40 – 60. This plan will last for a period of 16 months, including 8 moths rating period, whereby selected participants will be evaluated on the footing of their wellness beliefs, dietetic consumption, activity degrees, and forms and conformity with diet. Undertaking Execution The plan seeks to educate the selected group on significance of weight loss care and its benefits. Trainers will actively affect selected group in treatments on fleshiness, weight loss and care of weight loss in order to understand their perceptual experiences on this subject before educating them on wellness hazards and dangers associated with fleshiness and corpulence, while doing usage of practical illustrations. During the preparation, perceptual experiences of organic structure size in older rural African- American adult females in two rural Florida communities will be assessed through web sampling. Ten persons in their 40 ‘s, ten in their 50 ‘s and ten in their 60 ‘s will be chosen to take part in 8 month rating of place direction schemes for weight loss care. The survey will measure wellness beliefs, dietetic consumption, activity degrees, and forms and conformity with diet. Photographs of participants will be taken to measure organic structure images. Body images will be presented in four sets of exposure enlarged or reduced in size utilizing an anamorphic lens to find if the organic structure weight will be above or below the desirable weight based on consensus of geriatric doctors. The weight classs will be classified as really thin, thin, normal, corpulent and really corpulent. Participants will be asked to depict these images, based on 12 properties, viz. : attracti on, wellness, organic structure size, cooking ability, likeliness of high blood pressure, politeness, success, felicity, desirable organic structure size, worrying behaviour and friendliness. By actively affecting members of selected group, trainers will discourse current behaviour, beliefs and misconceptions that have contributed to big per centums of corpulent and fleshy instances among rural African American adult females and come up with a manner frontward through active engagement of both the trainers and the group being trained to develop a questionnaire that can be used for single appraisal of weight loss care to guarantee efficiency and success of the full undertaking. Undertaking Evaluation Undertakings success will be evaluated based on informations obtained during 8 moths single rating. Using photographic organic structure images, each of the 12 properties will be assessed to give per centum of those who will hold maintained their organic structure weight loss throughout the plan. Teaching and Learning Principles Used In implementing this undertaking, trainers bear in head that grownups are independent and self directed. They will therefore put the persons being trained free to direct themselves. Trainers will actively affect members in larning procedure and service as facilitators for them. Trainers will let participants to presume duty for presentations and group leading. Facilitators besides understand that participants have accumulated a foundation of life experiences and cognition, and will therefore demand to link this preparation to participants knowledge and see base. Trainers will bear in head that they are covering with a group of grownups, who are end and relevance oriented and must clearly see the ground for this plan. Trainers will hence hold to do this acquisition applicable to existent life state of affairss of the group Undertaking Evaluation Upon completion of the undertaking, its success will be evaluated, based on the undermentioned standards: . . Flegal KM, Carroll MD, Ogden CL, Johnson CL. Prevalence and tendencies in fleshiness among US grownups, 1999-2000. JAMA. 2002 ; 288 ( 14 ) :1723-7. Ard JD, Rosati R, Oddone EZ. Culturally-sensitive weight loss plan produces important decrease in weight, blood force per unit area, and cholesterin in eight hebdomads. J Natl Med Assoc. 2000 ; 92 ( 11 ) :5 ANDERSON, L. A. , G. R. JANES, D. C. ZIEMER, L. S. PHILLIPS, Diabetes Educ. , 23 ( 1997 ) 301. L. S. Lieberman et Al. : Body Image in Women with NIDDM, Coll. Antropol. 27 ( 2003 ) 1: 79-86 Sites hypertext transfer protocol: //www.ncbi.nlm.nih.gov/pmc/articles/PMC2219715/ How to cite Weight Loss Intervention Programs Health And Social Care Essay, Essay examples

Saturday, December 7, 2019

Explication Essay Example For Students

Explication Essay Kellner, D. (1995) Advertising and Consumer Culture in Questioning the Media: A Critical Introduction. London: Sage. Pp332-3 335-43Questioning the Media: A Critical Introduction, was published in 1995 by an American theorist called Kellner. The passage given was on the subject of fashion and advertising, which is a powerful aspect of modern day life. Advertising did not exist 25-30 years ago, and it is only in the present-day that advertising plays a large part in society. In the text Kellner depicts a clear Neo-Marxist view and tries to convince the reader that his views and argument are correct. He does this by using the quotes and thoughts of renowned theorists to back up his points. He also uses statistics from several magazines and deconstructs several adverts. Kellner starts the passage by portraying a very American view of advertising. He does this by briefly putting forward the argument that advertising has a positive effect. He then goes on to describe the role of advertising and how it works, before moving into his argument that advertising has a negative influence on society. To make the case for advertising, Kellner starts by quoting from Harms (1989), which states that advertising is a necessity when selling a product. This is the extent to which Kellner argues the point that advertising is beneficial to society. In the text, Kellner then goes on to describe different types of advertising and how it works. He starts by splitting advertising into two types, informative advertising and human interest copy. Informative advertising appeals to reason, giving consumers an incentive to purchase the product, where as human interest copy appeals to emotions and the average consumers response to these emotions. Adverts encourage you to identify with the product/situation. They often provide problems and promote their product as the solution. Kellner also says that advertising is very manipulative. He talks of how adverts and the quality/price of the goods vary, in order to appeal to a specific target audience. Kellners main point in the argument is that advertising has too much influence on societies thoughts, social values, fantasies and behaviour. Adverts play on peoples fears of not being socially accepted, causing people to believe they need the product to be happy. According to Kellner advertisers have to continuously change societies ways of life, in order to keep the consumers interested in their product. Advertising creates false needs in society in order to sell the product and because of these false needs that have been created, society is given a false sense of individuality. They are encouraged to purchase goods that will give them individuality, although these goods are mass produced and associated with social acceptance, a contradiction in itself. Kellner also uses some of the thoughts from The Frankfurt School, one of which states that contemporary consumerism threatens individuality, democracy and the community. Kellner also argues that modern society is obsessed with image, style and social acceptance. Because of this women are more susceptible to advertising as there is more pressure from society for women to be slim, successful and beautiful. Therefore Kellner argues that because society is obsessed with self image, consumers are not free, but only have the ill usion of freedom. Kellner also puts forward the idea that as a result of advertising, individuality and freedom are no longer defined by personal opinions, actions and logical behaviour. But defined by possessions, style and consumption. According to Marcuse and Kellner, to be free and individual, you have to free yourself from the system of pleasures, consumption and entertainment. Kellner argues that due to advertising, society has been essentially dumbed down. He states that contemporary society is no longer creative or individual, but is like a standardised or manufactured product, obsessed with efficiency and effectiveness. Kellner argues that corporations dominate modern society and because of this people are looked upon as statistics and numbers. Consumers are stereotyped, labelled, and organized into target audiences to make advertising more efficient and effective. .u70b8d17603362a839356a7f6e6b42335 , .u70b8d17603362a839356a7f6e6b42335 .postImageUrl , .u70b8d17603362a839356a7f6e6b42335 .centered-text-area { min-height: 80px; position: relative; } .u70b8d17603362a839356a7f6e6b42335 , .u70b8d17603362a839356a7f6e6b42335:hover , .u70b8d17603362a839356a7f6e6b42335:visited , .u70b8d17603362a839356a7f6e6b42335:active { border:0!important; } .u70b8d17603362a839356a7f6e6b42335 .clearfix:after { content: ""; display: table; clear: both; } .u70b8d17603362a839356a7f6e6b42335 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u70b8d17603362a839356a7f6e6b42335:active , .u70b8d17603362a839356a7f6e6b42335:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u70b8d17603362a839356a7f6e6b42335 .centered-text-area { width: 100%; position: relative ; } .u70b8d17603362a839356a7f6e6b42335 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u70b8d17603362a839356a7f6e6b42335 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u70b8d17603362a839356a7f6e6b42335 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u70b8d17603362a839356a7f6e6b42335:hover .ctaButton { background-color: #34495E!important; } .u70b8d17603362a839356a7f6e6b42335 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u70b8d17603362a839356a7f6e6b42335 .u70b8d17603362a839356a7f6e6b42335-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u70b8d17603362a839356a7f6e6b42335:after { content: ""; display: block; clear: both; } READ: Abnormal Psychology: Bipolar Disorder EssayKellner then moves on to talk about advertising on TV, which is an ever-present and powerful medium in modern day society. Advertising on TV is expensive and often the programming itself is cheaper than the adverts. Kellner suggests that one view of TV is that the programming is only there in order to accommodate adverts. Kellner also suggests that many TV series are actually adverts themselves, promoting a certain way of life. Kellner states that there is a lot of money and research invested in advertising, yet, he also states that advertising is not based on any theoretical foundation. He argues that there is little evidence tha t advertising a product will actually benefit the sales. Also stating that not many people actually believe in advertising. Where is his proof?Kellner takes a very Neo-Marxist view of advertising and in his argument he presumes that the consumer is completely passive. Kellner argues that society believes they have freedom, although advertising and consumer culture predetermines their thoughts, ideas and actions. Yet he does not talk of personal taste, you cannot force people to like a product. On pages 335-336, Kellner uses case studies of Virginia Slims and Lucky Strike. He states the connection, created by advertisers, between smoking and weight loss. He then goes on to say that advertisers promoting the idea have contributed to eating disorders, crash diets, exercise programs and more seriously a rise a cancer rates. Although Kellner lays down this bold theory, he uses no evidence to back it up. He has again presumed that the audience is passive and because of the advert, begun smoking more cigarettes wheres the proof of this statement?On page 333, paragraph 3, Kellner uses statistics published in the September 1992 issue of Journal of Advertising. From the statistics he has concluded that advertising is effective in less than half the cases, he also concludes that adverts had little or no effect on of the cases. Now what I find interesting is how vague Kellner is. He states of the cases had little or no effect, yet how do you define little? Also he does not inform you of any details as to the background of the Statistics. What was the size of the sample? What type of advertising was used? Where was the product advertised? What was the time scale? Of which all of the above would have had a strong influence on the results and conclusions drawn from the statistics. On page 342, Kellner uses The dialect of Enlightenment by Adorno and Horkheimer, to argue societies obsession with efficiency and effectiveness as a negative fixation. Is it? Efficiency enables products to be made cheaper and enables consumers to consume more. He argues that products are standardised and mass-produced, yet in contemporary society you can still consume individually made goods, for example, a dinning table may be hand crafted and unique rather than mass-produced. In conclusion, Kellner has argued a very subjective, Neo-Marxist view of advertising and fashion. He has presumed that society is passive throughout the text and he has not looked at a more liberal view to the subject. He has also manipulated statistics and social fears in order to give rise to a more sustainable argument.